Tuesday, September 7, 2010
AKAI Enters In The "World Of Mobile"
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Japanese consumer electronics brand Akai entered the mobile handset segment, launching 10 models in the dual SIM category.
Targeted at the youth, the handsets have been priced between Rs 1,895 and Rs 7,995.
"We are expecting an overall turnover of Rs 435 crore by July 2011 and mobile sales are expected to contribute around 40 percent of the total revenues with targeted monthly sales of one lakh handsets from October onwards," said Pranay Dhabhai, managing director, Akai India.
The company plans to ramp up the number of retail outlets to 20,000 by end-September, 2010, and also hopes to become a prominent player in the Rs 700 billion Indian mobile handset market in the coming years. In the basic models, the company has offered features like a Dual Sim,
long-lasting battery and large high resolution QVGA screen; while the high-end models include a full touch 3-D user interface, wi-fi, wireless FM with recording, compatibility with social networking sites and e-book compatibility. “We are expecting an overall turnover of Rs.435 Cr. by July 2011 and mobile sales are expected to contribute around 40 per cent of the total revenues with targeted monthly sales of one lakh handsets from October onwards,” said Pranay Dhabhai, managing director, AKAI India.
According to the company, currently its products are available in 8,000 retail shops. It is targeting to increase the number of outlets to 20,000 by September end.
The company sees after-service as an area that is not focused on by local brands and has invested heavily in setting up a complete service network across India. The company has 465 service centers across the length and breadth of the country, of which 218 service centers are dedicated for mobile phone back-up services, right from basic servicing to component level repairs.
Creating a distinguished niche in the already cluttered space, Mr Pranay Dhabhai, Managing Director, AKAI India said, “AKAI is the first multi-national brand to be introducing a complete range of mobile handsets based on dual SIM platform which is presently dominated by local Indian brands. We have introduced a range of phones that will cater to the requirements of all segments of consumers across categories.
With a legacy of over eight decades of expertise in the consumer electronics industry, AKAI is renowned globally for its value-driven Japanese technology and designs across verticals.
This post was written by: Franklin Manuel
Franklin Manuel is a professional blogger, web designer and front end web developer. Follow him on Twitter
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